The logo itself is a 'path' that represents the journey of patients (or members as we call them) as they pass through the care and recovery process, onto education and empowerment.
We devised the brand in a short window of time to reflect the use of dots in the logo. We used the dots to represent delegates and exhibitors convening, from a birds-eye-view perspective.
Comprehensive bilingual exhibition print and wayfinding project. The exhibition leads visitors through the seven zones represented in the exhibition key visual. The logo represents two shards of light striking each other in the infinite of space and time.
It was crucial for the creativity of the designer to come through over and above the brand we created, while allowing a setting for the creative work on display. A monotonal colourpallet and clean lines make up the modern seal logomark that personify Jo's creative energy.
The logotype capitalises on the fluidity of character, swooping from one part to the next, contributing and making up another’s form. It flows like water, but also reflects and dances with playful punctuation.
The concept for this business management consultancy was to visualise the 'universe' that their clients live within and provide a construct for the space surrounding them. An infinite space full of potential clients and business growth. This optimistic brand embodies the philosophy that a brand is not 2D, and a businesses potential lie beside them and behind them, as well as in front.
Create a classic brand with a modern twist. The ‘bd’ monogram fit perfectly together to create a texture and depth of field, while modern colours give products and campaigns a elegant twist, delivering stand-out impact on this leafy west London street.
