We re-designed the identity for this CloudTech brand (and set of new brand rules). The results preserved the familiarity of the business, while boosting impact through a powerful aesthetic of bright colours and contrasts.
It was crucial for the creativity of the designer to come through over and above the brand we created, while allowing a setting for the creative work on display. A monotonal colourpallet and clean lines make up the modern seal logomark that personify Jo's creative energy.
