The logo itself is a 'path' that represents the journey of patients (or members as we call them) as they pass through the care and recovery process, onto education and empowerment.
The concept for this business management consultancy was to visualise the 'universe' that their clients live within and provide a construct for the space surrounding them. An infinite space full of potential clients and business growth. This optimistic brand embodies the philosophy that a brand is not 2D, and a businesses potential lie beside them and behind them, as well as in front.
